News for Eye Care Professionals

Most ophthalmology practices don’t have a “marketing problem.” They have a journey problem: the ad promise, the landing page, the […]

If you’re trying to grow appointments locally, geofencing can be a strong “in-market” display tactic—because it lets you show ads […]

If your eyes burn, feel gritty, or your vision comes and goes, it’s natural to search “dry eye treatment near […]

A patient testimonial video can be one of the fastest ways to turn “I’m researching” visitors into “I’m ready to […]

If your eye clinic gets traffic from Google, social, or local listings, you’re already paying to attract attention. The problem […]

If you want more appointment-ready patients from organic search, you don’t just “pick keywords.” You assign the right keywords to […]

  Review Management Playbook for Eye Clinics: review management for optometrists (2026) Online reviews don’t just “help marketing.” They shape […]

  Intro If your optometry practice wants more booked exams, “eye exam near me” is one of the highest-intent searches […]