Running a successful optometry practice isn’t just about delivering great care — it’s also about making sure people in your area can find you, trust you, and easily schedule with you. If your patient volume has plateaued or slowed, it may be time to evaluate how your practice shows up online.
Here’s a clear, actionable guide to help you get more patients — and how Visiclix supports growing practices across the country.
1. Optimize Your Website for Search and Conversions
Your website is your digital front door. If it’s slow, hard to use, or doesn’t offer a simple way to book an appointment, patients will move on.
To convert visitors into scheduled patients, your site should be:
Fast and mobile-responsive
Designed with clear calls to action
Integrated with online scheduling tools
Hosted on secure, HIPAA-compliant infrastructure
We design custom websites for eye care practices that support both visibility and conversion — so patients find you and take action.
2. Improve Your Local SEO
Most patients begin their search with Google. Showing up in local map listings and organic results depends on your local SEO setup.
Key steps include:
Fully optimizing your Google Business Profile
Using consistent NAP (name, address, phone) info across directories
Adding city- and service-specific keywords to your site
Our SEO strategies are tailored for optometry practices, combining technical setup, content, and citation building.
3. Use Google Ads to Capture High-Intent Searches
When someone searches for “eye exam near me,” they’re ready to book — and Google Ads is how you show up at the top of the results instantly.
We build campaigns around:
High-converting keywords like “dry eye treatment” or “contact lens exam”
Local targeting to avoid wasted spend
Ad extensions like call buttons and map links
At Visiclix, our search engine marketing solutions focus on lead quality — not just clicks.
4. Stay Top of Mind with Display & Retargeting Ads
Not every visitor books right away. That’s where targeted display ads and retargeting come in.
With our system, you can:
Re-engage past site visitors on other websites
Use geofencing to target specific competitor locations or events
Promote seasonal services (e.g. back-to-school or insurance renewals)
Our retargeting tools help keep your practice visible long after someone leaves your site.
5. Build a Strong Review Profile
A consistent stream of positive reviews improves both your online visibility and patient trust. If you’re not actively managing reviews, you’re leaving opportunities on the table.
We help practices:
Automatically request reviews from happy patients
Monitor and respond professionally to all reviews
Strengthen reputation across Google, Facebook, and Healthgrades
Online reputation is built into our marketing packages — because patient trust directly impacts calls and clicks.
6. Use Video to Educate and Attract
Video is one of the most powerful — and underused — tools for optometry practices. Short explainer clips, office walk-throughs, or patient testimonials help build connection.
We create and run video advertising campaigns on:
YouTube
Connected TV (Roku, Hulu, etc.)
Social media platforms
Video advertising positions your practice as personable, trusted, and up to date.
7. Track Your Results and Adjust Strategically
Marketing should never be “set it and forget it.” To grow consistently, you need to measure performance.
At Visiclix, we offer:
Real-time dashboards for website traffic, ad performance, and call volume
Monthly strategy calls
Adjustments based on actual results
This kind of data-first approach helps ensure you’re not just spending — you’re growing.
8. Work with a Team That Understands Eye Care
We’re not a generalist agency. At Visiclix, we work exclusively with optometry and ophthalmology practices.
That means:
No learning curve
Proven frameworks
Clear communication
We handle the marketing — so you can focus on patient care.
Final Thoughts
If you want to bring more patients into your practice, you need a strategy that covers visibility, trust, and conversion. That means tightening up your SEO, running high-performing ads, updating your website, and building a reputation that makes people want to book with you.
Ready to grow your patient base?
Let Visiclix build a full-funnel strategy for your practice — from SEO and Google Ads to website design, reviews, and video.
Contact us today to schedule a free strategy call.
