How Much Should an Eye Clinic Spend on Marketing?
An eye clinic should typically spend 3–8% of gross revenue on marketing if it wants steady, responsible growth. Established clinics […]
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What Is a Patient Intake Marketing Workflow?
A patient intake marketing workflow is the system that connects a healthcare organization’s marketing promise with the real intake experience
Why Does Front Desk and Marketing Alignment Matter?
Front desk and marketing alignment matters because the front desk is often where marketing performance is either converted into revenue
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Patient Reactivation Marketing for Medical Practices, Explained
Patient reactivation marketing for medical practices is the process of reconnecting with inactive or lapsed patients and encouraging them to
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How Can Patient Recall Campaigns Bring Patients Back Without Feeling Pushy?
Patient recall campaigns bring patients back by reminding them when they are due or overdue for care, but the tone,
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How Can Patient Retention Marketing for Optometrists Bring Existing Patients Back More Often?
Patient retention marketing for optometrists brings existing patients back more often by using timely recall reminders, personalized email and SMS
How Should Eye Clinics Use Patient Segmentation for Eye Care Marketing?
Patient segmentation in eye care marketing is about understanding that not every patient is looking for the same thing. A
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How Eye Clinics Can Market High-Value Services Without Confusing Patients
Many eye clinics have the same marketing problem: they offer far more than routine eye exams, but their website, ads,
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How Can Specialty Eye Care Marketing Grow Your Practice?
Specialty services can be some of the strongest growth drivers in an eye care practice, but they can also create
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How Optometrists Can Turn Patient Questions Into Blog Topics
Many optometry practices know they should publish blog content, but the planning process often starts with guessing. A team brainstorms
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